Diana Lu

Biography

Diana Lu is the founder and CEO of Image Global Impact, LLC (IGI), a corporation with three divisions providing: corporate business consulting, in the areas of international branding, marketing, operations and management; self-improvement seminars (predominantly in China); and self-improvement books. IGI is a consortium of prominent international entrepreneurs, highly-ranked IT professionals, and leaders in finance and law.

She is the author of a new book, Daughter of the Yellow River, which tells her inspiring and empowering personal and professional story. She was born, raised, and educated in China during the dark, depressing, and frightening years of the 1970’s Cultural Revolution.

Trained in China to be a medical doctor, she became instead a teacher at Northwest Minority University in the Gansu province of China earning $30 as monthly salary before her career took off. A year later she switched careers again. Finding business to be her true passion, she first became the assistant manager of a Hong Kong real estate company and then a training officer at a major hotel with an international clientele. In 1995 she joined Draxler International, a British-based international company doing business in China, as an office manager. She overcame the challenges she faced as a young, attractive woman with no formal business training in a male-dominated technology industry, and within two years she was a vice president of the company. She came to America in 1997, and a year later she founded her own company, Allied Telecom International, becoming one of the youngest female entrepreneurs and a strong pioneer in the fiber optic industry.

Diana now consults with companies, advising them how to do business effectively in Asia and in the West, particularly China and U.S. She is preparing a lecture series in English and Chinese on how to become a successful entrepreneur, and how to achieve career success and get more out life.

Diana has established an effective system to fuse Western strategy with Chinese business essence, to be applied to operating a business in the international marketplace. She understands the unique differences in the two business cultures, and is able to make flexible plans that satisfy both Western and Eastern clients.

She has dealt extensively with leading global companies, including Intel, JDS, Corning, Honeywell, Siemens, Alcatel, Ciena, Fujitsu, Samsung, Pirelli, Sumitomo, and many of the largest Chinese corporations.

Diana resides in San Francisco, California. For more information, please contact diana.lu@igimpact.com or visit www.igimpact.com.