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Succeed in China - IGI seminar Information
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IG Communication focuses on business and personal improvement seminars (IG Seminars) and book publishing (IG Books). With its seminars and books, IG Communication intends to become a leading publisher and promoter in the cross-cultural business field. IGI will achieve this by satisfying the growing desire of to do business in China and also by feeding the hunger of millions of Chinese individuals to achieve self-improvement as well as to engage with western markets. The seminars and books are designed to help 18 to 45 year old college students, young professionals and young entrepreneurs achieve life success through developing their hopes, confidence, visions and values. These books are also prepared for western enterprises who want to expand business into China as well as for Chinese pioneers to break into the western markets. Programs and publications may be specifically targeted based on key attributes as gender, age group, education and economic affordability.
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| Seminars |
IG Seminars are based on Diana Lu’s personal experiences and success in the corporate arena as a top sales and marketing entrepreneur. The seminars in North America are tailor-made for the general public, business organizations and ivy-league university MBA students. These seminars aim to build a better awareness of China’s market, culture, business system, commercial customs, relationship network, consumer psychology and business and social interactions. Attendees of these seminars will acquire a better understanding of how Chinese governments and policy makers manage this giant economy to reach its full potential. Customized workshops for Fortune 2000 companies are designed to help them reach their specific target market in China. These workshops include market analysis, cross-cultural communication, relationship network building, niche market positioning, operational planning for China, China HR management, market expansion, sustainable market establishment in China and franchise partnerships with China.
Chinese seminars are designed by notable U.S. seminar experts as well as by IG Impact's own team of experts. The seminars transform Western culture and philosophies into customized theory and guidance that take into account Chinese economic and cultural values. This fusion makes the seminars practical and employable and generates solid results and benefits. Our business seminars focus on effective leadership, management, international and domestic marketing and sales, operations, negotiations, dynamic communication skills, entrepreneurship building, and a wealth of other practical information.
IGI’s first seminar was launched in San Francisco in 2006. Additional seminars are planned throughout each year until 2009 in both China and the West. |
| Books |
IG Communication publishes books offering a full package of self-improvement and guidance for any direction the readers want to pursue. They are easy to read, practical and relevant for everyday application. The books will be cohesively coordinated with the seminars to support simultaneous personal and business development.
The first book Daughter of the Yellow River published in 2006, illustrates the life and inspirational journey of Diana Lu who beat all the odds. From a deprived childhood during the Chinese Cultural Revolution she became a successful international entrepreneur. This book was promoted in world wide media venues and has received substantial recognition from readers and media reviews around the globe, is printed in two languages - English and Chinese, with the English edition being distributed in over 200 English speaking countries throughout Asia, Europe, North America and South America. In 2007, IGI plans to publish the Daughter of the Yellow River in more than ten languages worldwide. |
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| Other promotions |
| IG Communication will also promote numerous proven writers and motivational speakers providing a broad range of positive programs carefully crafted for various segments of this enormous market. |
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